Clay’s applications against waste
Globally, over 30% of food is thrown away. In the Netherlands, 2 billion kilos of food are wasted every year, 53% of which is thrown away by consumers.* ‘We cannot go on like this,’ states Iris de Kievith, designer and co-founder of design collective Lab AIR. ‘As a designer, I like to use the power of imagination to show people that there are alternatives to the ways we currently deal with things.’