Pauline Esparon x Forbo Flooring

For HOW&WOW Linen, Crafts Council Nederland introduced Pauline Esparon to Forbo Flooring, since flaxseed oil forms the basis for linoleum.

Esparon graduated from the Well-Being design department at Design Academy Eindhoven in 2019. As a designer, she wants to show the beauty of what surrounds us. ‘I am careful with the word responsibility; the only thing I can do is present alternatives for mass production so that I can take more care of the local living environment.’

‘I was always fascinated by linoleum and the fact that it always looks like something else. Sometimes it resembles terracotta, sometimes it looks like cork, but it is none of those. I unravel the composition and the flexibility of the material, what you can do with it and what the possibilities are. You can fold linoleum, but it has its limits; it is half hard, half soft and very tactile. You need to touch it to make sense of it. I want to move away from the ‘floor’ aspect of the material and see if I can make a seating element from it. The great thing about this is that the material forms itself.’

Forbo Flooring made a beautiful video portrait of Pauline. Check it out here!

Read more on the website of Forbo Flooring.

Gal Keshet | directing, filming and editing
Simone de Vries | consultancy
Max Radke | photography portrait Pauline Esparon and overview of Marmoleum research
Sjoerd Knibbeler | photography Marmoleum raw materials
Stéphane Ruchaud | photography linen graduation project
Gena Haensel | transcription