Crafting Business 2021

Crafting Business is a program that has been specially developed for makers who want to learn more about entrepreneurship and who could use some fresh input and practical tools.

During the second edition, we helped ten makers through eight dynamic, interactive and practical workshops. Crafting Business was led by experienced trainer Marion Beltman, supplemented by guest lecturers with specific expertise: Stimuleringsfonds, Jan Schoon, Lex Pott, Arne Leliveld (Matter of Material) and Irene Vermeulen (Crafts Curator).

In this article we would like to introduce the participants to you.

Are you interested in joining Crafting Business? There will be a third edition in 2022.

Angelique Janssen  

Angelique Janssen gives new life to vintage vases under the name Vazenvanjanssen. The creations are handmade and exclusive. There is no second copy. She uses all kinds of different techniques. From clay and textiles to plastic. A composition of multiple shapes and materials. This produces new silhouettes and objects.

More of Angelique? 

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Anna Cairoli

Anna Cairoli makes special books. She wants to offer the reader a unique experience in which tangibility, beauty, surprise and humor are central. Bookbinding is a traditional craft that lends itself perfectly to modern applications. With an eye for detail, quality and reuse, Anna Cairoli experiments with structure and material to arrive at a form that reinforces the content. The result is a book that you can look at, feel and understand in different ways; a book with which you make new connections.

Crafting Business

I learned from this course that what I looked at as a hobby first, can be taken seriously. Crafting Business has given me more insight into what I need to act professionally and thereby reach more clients. I now have a framework to take specific steps and develop my company.

More of Anna? 

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Bas van Loo

Bas van Loo is a fashion maker and specialized in tailor-made clothing for men and women. In his studio in Enschede, he makes custom clothing on request and according to the customer’s wishes. He also designs and manufactures individual pieces in which he incorporates his passion for haute couture and broderie d’art. Craftsmanship, precision and detailing are central to every design. Due to his eye for detail, he knows how to make his designs in such a way that they are timeless and last for years.

Crafting Business

‘By participating in Crafting Business, I have come to understand what the value proposition means for my studio and that marketing doesn’t just have to be fast and smooth. The lectures of people from the field challenged me to see how I can draw attention to my studio without having to lose myself. It also helped to set clear and achievable goals and provided tools to achieve them.’

More of Bas?

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Bianca Koevoets

Bianca Koevoets is an artisan saddle maker with knowledge of leather processing, saddle fitting, horse biomechanics, the production process and the design process. The saddle craft is a complex and precise manufacturing process with a protocol of leather operations. This knowledge has been forgotten in the Netherlands. The saddle production chain is outdated, polluting and inefficient. Bianca Koevoets is researching how technology can innovate and make this production process more sustainable.

More of Bianca?

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Daan Simons

Under the name Tsugiwoodworks, Daan Simons makes tables and other objects, both functional and aesthetic, made from native solid wood. He constructs them in such a way that no nails, screws or glue are used. His work is inspired in style, design, content and in relation to nature on the Japanese traditional art of woodworking.

More of Daan?

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Jasmijn Wester en Calvin Kooiman

Jasmijn Wester and Calvin Kooiman are JAS&CAL. The duo is driven by a lively curiosity in the way textiles are made. By discovering techniques and working with the material they get new and valuable insights. Through their work they contribute to more awareness of textiles and materials. In their studio they experiment freely with materials and tools. These explorations form the starting point for their translation into textile designs. The results vary between handcraft and machine-made, from unique interior pieces to spatial textiles that connect certain materials, process and colour. In the outcome all with the same meticulous attention to tactility, simplicity and refinement.

Crafting Business 

‘Crafting Business has been a valuable experience in clarifying the structure of our company. The design of the program allows you to take a fresh look at what you stand for, what you want for the future and how you can achieve this. The diversity of workshops by the different experts has given us many new insights. A strong point of the program is working in groups with the other creative makers. You connect, you inspire and you learn from each other.’

More of JAS&CAL?

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Karin Kerremans

In this time where there is a lot of waste, Karin Kerremans feels the need to give second-hand material a new chance. She reapplies the care and love with which lampshades and stands were made at the time through a metamorphosis. She creates light objects with a contemporary character by adding macramé, light filters, LED lamps and a touch of humor. That way they can live happily ever after.

Crafting Business

‘All aspects of the business approach are discussed in a very clear manner. In addition, I found the strength of the group, many similar bumps and the exchange of ideas to each other, very inspiring. What I have learned is to stand up for myself and dare to ask for help / advice from others. And the insight that there is a lot of low-hanging fruit in front of you.’

More of Karin?

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Kim Blekkenhorst

Kim Blekhorst is a ceramist with illustration as background. She uses three techniques; hand building, pouring clay into molds and spinning on the wheel. Her ceramics are sustainable, high-quality, local and unique. Kim Blekhorst is inspired by patterns, repetitions and empty spaces.

More of Kim?

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Ruben van der Scheer

Ruben van der Scheer is fascinated by the power and endlessness of the circle. Powerful minimalist objects are created on the wood lathe that invite touch and at the same time encourage contemplation. Although the circular movement is a recurring element in all his work, the objects show great diversity. His oeuvre contains both wall objects and standing sculptures. The individual works of art differ in size and finish. Depending on the drawing and color of the wood, it is decided whether or not to paint the wood or to process it in another way. Ultimately, form plays the leading role in the work.

Crafting Business

‘Crafting business was a connecting and enlightening experience for me. It is fun and educational to go through an intensive process with other makers focused on the entrepreneurial side of being an artist. It is fascinating to get stories and information from all kinds of angles about setting up and maintaining a healthy company. I have become motivated and see more opportunities to take the entrepreneurial side of my work seriously, without losing the fun.’

More of Ruben?

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Crafting Business

Crafting Business is part of the larger partnership program Crafting Europe; This project brings together nine organizations from eight European countries that are committed to ensuring the survival and development of the crafts for future generations.

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